Going Green: Frivolous or Essential?

In these tough economic times, is going green a luxury that should be avoided?

No. Nothing could be further from the truth.

Customers and other businesses are increasingly speaking in terms of sustainability from their suppliers and service providers. Being sustainable and ‘going green’ is an advantage in these times, when people are increasingly aware of climate change and the warnings of global warming. Green brands are rising, and benefiting from relations with other like minded businesses and loyal customers.

Sustainability can also lead to greater efficiency and lower costs, causing greater fiscal returns. Decreasing your carbon footprint does not have to cost money. In fact, any initial outlays will be quickly reimbursed through energy savings and lower running costs. If a business’s energy costs are $10,000 per year, and the same business could save 40% of that cost, they would then only be paying $6,000 per year. It only costs an average of $800 for a retail or office business to offset their emissions. A business can ‘go green’ AND SAVE!  

Be warned, though of businesses and products claiming to be ‘green’ or sustainable - check out their credibility.